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Monday, September 9, 2013

Lamborghini Misspells its Own Name on the Egoista

Lamborghini Misspells its Own Name on the Egoista

Now this is awkward.

When it comes to branding, you’d think the first rule is for a company to spell its name correctly. That’s usually a very important thing. No explanation is needed as to why. Embarrassingly, somebody over at Lamborghini has a little problem in the spelling department. The completely bonkers one-off Lamborghini Egoista was recently on display at the Schloss Bensberg Concours in Germany, and there were a few photographers on the scene who managed to snap the car from several angles.

Lamborghini Misspells its Own Name on the Egoista
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Then they and other show goers noticed something: Lamborghini was misspelled as "Lamborginih" at the rear end. Word quickly spread and someone from the automaker soon swapped out the faulty badge for a correctly spelled one. There didn't appear to be any misspellings when the Egoista first premiered last May, so the mishap must have occurred sometime later.
Lamborghini Misspells its Own Name on the Egoista
Lamborghini Misspells its Own Name on the Egoista
Lamborghini Misspells its Own Name on the Egoista
Lamborghini Misspells its Own Name on the Egoista
Lamborghini Misspells its Own Name on the Egoista