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Monday, November 4, 2013

Tenacity is not the same as persistence

Tenacity is not the same as persistence

Persistence is doing something again and again until it works. It sounds like 'pestering' for a reason.
Tenacity is using new data to make new decisions to find new pathways to find new ways to achieve a goal when the old ways didn't work.
Telemarketers are persistent, Nike is tenacious.